4 Strategic Steps to Rethink and Reimagine SWOT Analysis for Your Business - Strategystorming  - The Strategy Studio & Shop for Strategic Thinkers

4 Strategic Steps to Rethink and Reimagine SWOT Analysis for Your Business

What's your Strategy SuperModels? - SWOT Analysis Reimagined + Salesforce SWOT

Unlock Your Business Potential with Strategic SWOT Models—Dive in Now to Transform How You See Strategy with your own SWOT Analysis Worksheet

Here's some SWOT tools that will help you reinvent how you see your business and strategy

What does your SWOT Analysis really look like? Can you make it different than all the rest? It's an old and tired model.

Let's reinvent the SWOT model. This is an in-depth look into "Strategy SuperModels," specifically focusing on a reimagined version of the traditional SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.

Get your Free SWOT Strategic Analysis Tool Here.

Here's how to rethink and reimagine SWOT for your business

What to know how to Reimagine & Customize your SWOT Analysis?

In a highly engaging format, the video walks the audience through a new 3D model, "The Stratahedron," and applies it to brand strategy. It also features a real-world example, doing a SWOT analysis of Salesforce to demonstrate its utility. The video is interactive, offering free PDFs for participants who engage in the comments, and culminates in a hands-on demonstration of converting a SWOT analysis into a 3D model that can sit on your desk.

Key Takeaways:

  1. Introduction of Strategy SuperModels, focusing on a revamped and reimagined SWOT analysis.
  2. Understanding traditional SWOT—Strengths, Weaknesses, Opportunities, Threats.
  3. Explanation of "The Stratahedron," a 3D model to visualize strategy.
  4. The AMPs model (Audience, Method, Process, Story) serves as the framework for the new SWOT.
  5. Interactive segment encouraging audience participation for a free PDF model.
  6. Walkthrough of a SWOT analysis, breaking down each component with actionable insights.
  7. Real-world application with a SWOT analysis of Salesforce.
  8. Discussion on Salesforce's strengths, weaknesses, opportunities, and threats.
  9. Hands-on demo: Cutting, folding, and assembling a 3D SWOT model.
  10. Offering additional resources and PDF templates to viewers who engage.


Next Steps:

  1. Engage in the comments to get your free SWOT PDF.
  2. Start applying the new SWOT model to your business.
  3. Evaluate Salesforce's SWOT analysis to see how it applies to your context.
  4. Craft your 3D Stratahedron model.
  5. Review your strategies periodically.


  • Better visualization of business strategies.
  • Improved decision-making.
  • Understanding market and business complexities through a hands-on model.

Negatives if Ignored:

  • Missed opportunities for strategic planning.
  • Inefficient decision-making processes.
  • Inability to adapt to market trends.


This video is critical for anyone looking to modernize their approach to strategy and brand planning. It offers innovative models and practical tools that could be the key to unlocking your business's full potential.

 Get your Free SWOT Strategic Analysis Tool Here.

WATCH The Strategy SWOT Analysis Video With Salesforce SWOT Example



SWOT Analysis


Why Is a SWOT Important and Why Should a Business Use One?

A SWOT analysis is a strategic tool used to evaluate an organization's Strengths, Weaknesses, Opportunities, and Threats. Here's why it is important:

  1. Self-Awareness: It helps organizations understand their internal and external environment.
  2. Strategic Planning: SWOT analysis forms the basis for developing strategies that leverage strengths, improve weaknesses, exploit opportunities, and defend against threats.
  3. Resource Allocation: It helps businesses allocate their resources more effectively.
  4. Risk Management: By identifying weaknesses and threats, the organization can formulate plans to mitigate risks.
  5. Decision Making: The SWOT analysis can be beneficial for making decisions like entering new markets or launching products.

How Can You Use a Traditional SWOT?

A traditional SWOT analysis can be conducted in the following manner:

  1. Identification: List down all the Strengths, Weaknesses, Opportunities, and Threats that the organization faces.
  2. Prioritization: Assign weights or priorities to each SWOT element based on its impact on the business.
  3. Analysis: Develop strategies that address each of the four categories.
  4. Implementation: Roll out the strategies and measure the outcomes.

Reimagined SWOT and Why It's Better

The traditional SWOT model can be somewhat static and compartmentalized. A reimagined SWOT could integrate more dynamic elements like:

  1. Time Factor: Consider the time-sensitivity of opportunities and threats.
  2. Competitive Analysis: Integrate real-time data from competitors' performance.
  3. Scenario Planning: Include various scenarios that could affect the organization's SWOT elements.
  4. Strategic Objectives: Link SWOT directly to short-term and long-term business goals.
  5. KPIs: Use Key Performance Indicators to measure the impact of strategies devised based on SWOT.

The reimagined SWOT is better because:

  1. Dynamic: It considers the fast-changing business environment.
  2. Data-Driven: Real-time data can provide more accurate insights.
  3. Focused: Direct linkage to business goals and KPIs ensures that the SWOT analysis is aligned with organizational objectives.
  4. Adaptive: The organization can quickly adapt its strategies based on real-time SWOT elements.
SWOT Analysis for business

By embracing a more modern and comprehensive approach, a reimagined SWOT analysis can offer deeper insights and more actionable strategies.


here are the benefits of completing a SWOT analysis and what you may miss out on if you don't undertake one.

Benefits of Completing a SWOT Analysis:

  1. Strategic Focus: Helps you identify and prioritize your objectives and strategies, giving your business a clear direction.

  2. Risk Mitigation: Identifies potential threats in the business environment, enabling you to prepare and mitigate risks.

  3. Opportunity Recognition: Highlights new avenues for growth, partnerships, and market penetration that you might not have otherwise considered.

  4. Competitive Advantage: By understanding your own strengths and weaknesses relative to the competition, you can develop strategies that set you apart.

  5. Resource Allocation: Aids in determining where to best allocate resources such as time, money, and manpower.

  6. Team Alignment: Facilitates better communication and alignment within your team by putting everyone on the same page about the company's direction.

  7. Benchmarking: Provides a framework for measuring performance and setting KPIs, thereby allowing you to track your progress over time.

  8. Decision-Making: Creates a structured framework for making informed decisions, whether they're short-term operational choices or long-term strategic moves.

  9. Flexibility: Enables you to quickly adapt to market changes by revisiting and updating your SWOT analysis.

  10. Investor and Stakeholder Communication: Can serve as an effective tool to communicate your business' potential and current standing to stakeholders and investors.

What You'll Miss Out On If You Don't Do One:

  1. Lack of Direction: Without strategic focus, your business may drift aimlessly or follow a less than optimal path.

  2. Unpreparedness: You will be less equipped to anticipate or deal with challenges and threats, leaving you vulnerable.

  3. Missed Opportunities: Without identifying them, you can't capitalize on new growth opportunities or beneficial partnerships.

  4. Competitive Weakness: Without a thorough analysis, you may not understand your relative position in the market, giving competitors an edge.

  5. Resource Waste: Without prioritization, you might allocate resources inefficiently, wasting time and money.

  6. Team Confusion: Lack of alignment could result in confusion, redundancy, or counterproductive efforts within your team.

  7. No Performance Metrics: Without benchmarks or KPIs, you won't be able to effectively measure your success or lack thereof.

  8. Poor Decisions: Lack of a structured framework could lead to impulsive or poorly informed decisions.

  9. Inflexibility: You will be less prepared to adapt to changes in the business environment, potentially causing missed opportunities or increased vulnerability.

  10. Funding Challenges: Lacking a SWOT analysis could make it more difficult to communicate your business’ strengths and opportunities to potential investors or stakeholders.

By completing a SWOT analysis, you give your business the strategic toolkit it needs to succeed and adapt in a dynamic environment.

 Get your Free SWOT Strategic Analysis Tool Here.

Below is a table that compares the traditional SWOT analysis, typically conducted on a flat piece of paper, and the new "Supermodel" SWOT, which is presented as a 3D model. The table explores various categories to emphasize the advantages of the Supermodel SWOT.

Category Traditional SWOT Supermodel SWOT (3D Model) Why Supermodel SWOT is Better
Dimensionality 2D (Flat paper) 3D Model Adds depth and layers to the analysis, making it more comprehensive.
Tangibility Paper-based or digital Physical 3D object Easier to understand because you can touch, see, and feel it.
Storage Can get lost in a pile of documents Stands out, less likely to be forgotten Easier to keep track of and revisit for ongoing strategy.
Engagement Generally static and less interactive Tactile and kinesthetic Engages multiple senses, making it more memorable and impactful.
Collaboration & Sharing Can be emailed or printed Can physically be handed to others Facilitates more effective group discussions and strategic sessions.
Complexity Handling Limited by paper size Can incorporate more complex elements Better equipped to deal with complex strategies and scenarios.
Adaptability Requires reprinting or redrawing Can easily be modified or extended Makes it easier to adapt to changes in strategy or environment.
Visualization Limited visual cues More dynamic visual representation Offers a more complete, visually engaging understanding of the SWOT factors.
Accessibility Limited to where the paper/digital file is stored Portable, can be brought into various settings Easier to consult in different contexts, from formal meetings to casual discussions.
Innovative Appeal Seen as traditional and old-fashioned Viewed as innovative and forward-thinking More likely to generate interest and engagement from team and stakeholders.

The Supermodel SWOT not only incorporates the essential elements of a traditional SWOT analysis but also adds layers of engagement, depth, and adaptability that make it more effective and less likely to be forgotten or misplaced. The tactile nature of a 3D model facilitates better understanding and collaboration, making it a more powerful tool for strategic planning.


let's delve into the common myths, misconceptions, and questions around the traditional SWOT analysis, and explore how the SWOT Supermodel can potentially alleviate these concerns.

Myths and Misconceptions

  1. It's a One-Time Activity: Traditional SWOT analyses are often completed once and not updated frequently enough.

    • Supermodel SWOT Alleviation: Designed to be a dynamic and iterative model, the SWOT Supermodel can be constantly updated to reflect changing business conditions, making it a relevant and up-to-date tool.
  2. It's Only for Big Businesses: Small businesses often assume that a SWOT analysis is too high-level for them.

    • Supermodel SWOT Alleviation: Its scalable and modular architecture allows businesses of all sizes to implement it efficiently, adjusting the level of detail to their specific needs.
  3. It's a Predictive Tool: Some businesses incorrectly assume that SWOT can predict future outcomes.

    • Supermodel SWOT Alleviation: By emphasizing an ongoing, evolving analysis, the SWOT Supermodel encourages a more flexible, adaptive approach to market changes, without claiming to predict them.
  4. Internal Factors are Always Controllable: The assumption that you can control all your strengths and weaknesses can be misleading.

    • Supermodel SWOT Alleviation: The Supermodel could incorporate different layers that identify varying degrees of control over internal factors, helping businesses develop more realistic strategies.
  5. It's Comprehensive and Foolproof: Some think that SWOT is a comprehensive tool that covers all aspects of business analysis.

    • Supermodel SWOT Alleviation: This new model can be integrated with other analytical frameworks, like PESTLE, making it a more rounded tool.

Questions Often Unasked

  1. How Do We Prioritize Elements?

    • Supermodel SWOT Alleviation: An advanced model might include a built-in prioritization mechanism, perhaps even employing analytics or AI to assist in this area.
  2. What is the Timeline for Each SWOT Element?

    • Supermodel SWOT Alleviation: The model could incorporate a timeline layer that differentiates between short-term and long-term elements, helping businesses strategize accordingly.
  3. How are SWOT Elements Interconnected?

    • Supermodel SWOT Alleviation: In a 3D or more complex model, visual or algorithmic connections between different elements could be established to understand dependencies or synergies.
  4. How Do We Measure Success?

    • Supermodel SWOT Alleviation: Key Performance Indicators (KPIs) can be built directly into the Supermodel, making it easier to track progress and outcomes.

Modern Day Challenges

  • Increasing Complexity: The modern business landscape is far more volatile and complex than before.

    • Supermodel SWOT Alleviation: A multidimensional model that accounts for this complexity can be more relevant for contemporary challenges.
  • Need for Speed: The pace of business has accelerated, requiring faster decision-making.

    • Supermodel SWOT Alleviation: The dynamic and updatable nature of the Supermodel allows for quicker insights and more agile strategies.
  • Collaboration is Key: Modern businesses are more collaborative and less hierarchical.

    • Salesforce SWOT AnalysisSupermodel SWOT Alleviation: The tactile and interactive nature of a 3D SWOT Supermodel fosters better team collaboration, allowing multiple stakeholders to engage in the process, thereby coming up with
      a more comprehensive strategy.

The SWOT Supermodel addresses these myths, overlooked questions, and modern-day challenges by being more dynamic, nuanced, and multi-layered than traditional SWOT analyses, making it a more robust tool for today's complex business environment.

Get your Free SWOT Strategic Analysis Tool Here.

 What About the SWOT Analysis for Salesforce?


Salesforce SWOT Model Analysis

 Get your Free SWOT Strategic Analysis Tool Here.


Here are the Questions That You Should Be Asking Yourself For a SWOT Analysis

Grab the Free DIY PDF SWOT Analysis Worksheet Here, so you can see it and do it. Grab your free SWOT worksheet, then print it out and follow along in the video.

SWOT Analysis Worksheet

 Get your Free SWOT Strategic Analysis Tool Here.

Ready to Complete Your Own SWOT Analysis?

  1. Download your Free SWOT Analysis PDF Here.
  2. Ask the SWOT analysis questions.
  3. Cut out your model & Fold/glue.
  4. Look in awe at your SWOT analysis & beat all of the competition.


Questions You Should Ask When Creating a SWOT

Strategic Importance of SWOT Analysis for Business Transformation

In the rapidly evolving business environment, strategic decision-making is vital for sustainable growth and transformation. The SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis provides an essential framework for navigating this complex landscape.

Strategic Importance of SWOT Analysis

A SWOT analysis is a powerful strategic tool that aids in identifying internal strengths and weaknesses of an organization and the external opportunities and threats. This process enables businesses to capitalize on their strengths, address their weaknesses, exploit opportunities, and mitigate threats, forming a roadmap for transformation.

Conducting a SWOT Analysis: Key Questions and Examples

To effectively conduct a SWOT analysis, businesses must ask relevant questions. For instance:


  1. What are our unique capabilities? A software company might answer, "We have a proprietary AI algorithm that outperforms competitors."
  2. What do our customers value about our product/service? A retail store might say, "Our customers love our personalized service and product variety."
  3. What sets us apart from our competitors? An e-commerce platform might share, "Our seamless user interface and quick delivery times distinguish us."


  1. Where do we fall short? A restaurant may admit, "Our online ordering system is not user-friendly."
  2. What areas need improvement? A marketing firm might identify, "Our social media presence is weak and needs to be strengthened."
  3. What internal constraints are we facing? A manufacturing company may concede, "Our production capacity is currently limited."


  1. What external prospects can we capitalize on? A tech start-up might recognize, "There's a growing market for green energy solutions."
  2. Are there upcoming market trends that could benefit us? A health food producer might state, "The rising trend of veganism could boost our sales."
  3. Can we expand into new markets or segments? A fashion brand might see an opportunity, "We can extend our line to include plus sizes."


  1. What external factors pose a risk to our success? A brick-and-mortar store might fear, "The rise of online shopping could impact our sales."
  2. Are there emerging competitors that could threaten us? A software service provider might worry, "A new start-up has developed similar software at lower pricing."
  3. Could changes in laws or regulations affect us adversely? A pharmaceutical company might be concerned, "New drug approval regulations could delay our product launch."

Leveraging SWOT Analysis for Transformation

Post SWOT analysis, businesses should convert this insight into actionable strategies. Align strengths with opportunities for growth, rectify weaknesses to strengthen your base, and strategize for threats to ensure stability. The aim is to morph weaknesses into strengths and threats into opportunities.

 Get your Free SWOT Strategic Analysis Tool Here.

What to Do Now:

Let's focus on the added advantages of using the Supermodel SWOT, which offers a more dynamic and tactile approach to strategic planning.

  1. Get acquainted with both the traditional SWOT and the Supermodel SWOT, but focus more on the Supermodel SWOT for its enhanced features.
  2. Pinpoint the key business issues or challenges you wish to tackle.
  3. Opt for the Supermodel SWOT as your primary tool and start gathering data for your analysis.

Get your Free SWOT Strategic Analysis Tool Here.

What to Do in 100 Days:

  1. Complete your Supermodel SWOT analysis, as it's designed to not just guide you in thinking but actually help you implement strategies effectively.
  2. Make your findings tactile by using the 3D model; share these insights and the physical model with your team and higher-ups for a more engaged and comprehensive understanding.
  3. Reassess the immediate results and fine-tune your strategies, capitalizing on the dynamic structure of the Supermodel SWOT.

What to Come Back and Look At in 200 Days:

  1. Re-evaluate the success of the implemented strategies, paying particular attention to how the Supermodel SWOT's unique features may have contributed to these successes.
  2. Update your Supermodel SWOT analysis to account for any changes in the internal and external environment.
  3. Reflect on the enduring value the Supermodel SWOT has provided, and how it has been superior to a traditional SWOT in generating actionable insights.

By taking these steps and particularly emphasizing the Supermodel SWOT, you're not only equipping yourself with an analytical tool but also with a dynamic implementational guide that stands the test of time.



Download your own DIY Free SWOT tool for strategic planning here


How Do You Measure Your Strengths, Weaknesses, Opportunities & Threats (SWOT) of Your Strategic Thinking? 

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You'll see how your best Neuromarketing Advantage can be coupled with Strategy & your strategic thinking.

It's strategic dynamics and shows you exactly what type of strategic thinker you are to solve your biggest challenges in business.

Take the assessment here and see what type of strategic thinker you could be.


Get your Free SWOT Strategic Analysis Tool Here.

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